Privacy Policy

This privacy policy sets out how MSK Osteopath Limited uses and protects any information that you give MSK Osteopath Limited when you use this website. MSK Osteopath Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

MSK Osteopath Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This policy is effective from 6th May 2026.

Why we collect your personal data and what we do with it

WHAT WE COLLECT

We may collect the following information:

  • Name and job title.

  • Contact information including email address.

  • Demographic information such as postcode, preferences, and interests.

  • Website Usage Data: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services.

  • Other information relevant to customer surveys and/or offers.

When you supply your personal details to this clinic they are stored and processed for the following reasons (in accordance with the Data Protection Act 2018 and GDPR):

  1. Contract: We need to collect personal information about your health in order to provide you with the best possible treatment.

  2. Legitimate Interest: We collect information to do our job effectively and safely.

  3. Legitimate Interest (User): We contact you to confirm appointments or update you on your medical care.

  4. Consent: Provided we have your consent, we may occasionally send you general health information or newsletters. You may withdraw this consent at any time.

  5. Service Improvement: We use tools like Microsoft Clarity to see how you use our website. This helps us optimize our site, improve security, and ensure our services are meeting your needs. By using our site, you agree that we and Microsoft can collect and use this data.

WHAT WE DO WITH THE INFORMATION WE GATHER

We require this information to understand your needs and provide you with a better service, and in particular for:

  • Internal record keeping and site optimization.

  • Improving our products and services.

  • Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity.

  • Periodically sending promotional emails about new products, special offers, or other information.

  • Market research purposes (contact via email, phone, or mail).

SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Regarding website behavior data, we use this information for fraud/security purposes and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

HOW WE USE COOKIES

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic.

  • Traffic Log Cookies: We use these to identify which pages are being used.

  • Microsoft Clarity Cookies: We use first and third-party cookies to track how you interact with our website. This allows us to see “heatmaps” (where you click) and “session replays” (how you navigate the site) to improve the user experience.

Overall, cookies help us provide you with a better website. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies via your browser settings; however, this may prevent you from taking full advantage of the website.

CONTROLLING YOUR PERSONAL INFORMATION

We have a legal obligation to retain your medical records for 8 years after your most recent appointment (or age 25, if this is longer).

Data Storage & Third Parties:

  • Cliniko: Our practice management system. Data is held on servers in Australia which comply with EEA GDPR guidelines.

  • Paper/Office records: Stored in locked, alarmed facilities.

  • Mailchimp: Used for email coordination.

  • Microsoft: Website usage data is shared with Microsoft for analytics and advertising purposes.

We will never sell or lease your personal information to third parties unless we have your permission or are required by law to do so.

Your Rights: You have the right to see what personal data we hold, correct errors, or ask us to erase records (after the legal minimum period). If you wish to restrict marketing, you may:

  1. Click the “opt-out” box on website forms.

  2. Email [email protected] at any time to unsubscribe.

Data Controller: Pinal Patel

Email: [email protected]

Address: 16 Timble Road, Hamilton, Leicester, LE5 1NS

If you are not satisfied with our response, you have the right to raise the matter with the Information Commissioner’s Office (ICO).